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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Naturland Germany · Tier 2 Trusted	COSMOS-Organic / Natural European Union · Tier 2 Trusted	NATRUE European Union · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.	The leading certification for organic cosmetics in Europe. Two grades: COSMOS Organic (≥95% organic agricultural ingredients) and COSMOS Natural (no organic minimum, but the same restricted-ingredient list).	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.
Scope	Several categories	Several categories	Cosmetics	Cosmetics
Established	—	1982	2010	2007
Inspection	None	Annual on-site by Naturland-accredited inspectors	Annual on-site by COSMOS-accredited certifier	Annual third-party audit
Residue testing	None	Required	Risk-based	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards). Annual on-site inspection. Fair-pricing requirements for member farmers.	COSMOS Organic: ≥95% organic agricultural ingredients. COSMOS Natural: minimum natural-origin ingredients with banned synthetic restrictions. No GMOs, no parabens, no PEGs, no synthetic fragrances, no SLS/SLES. Biodegradability requirements. Annual on-site audit.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Membership-based — only farms that join the Naturland association can use the mark.	Doesn't certify clinical effectiveness or skin tolerance.	Mark is trademark-protected.

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