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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Naturland logo
Naturland
Germany · Tier 2 Trusted
EU Organic (Euro-Leaf) logo
EU Organic (Euro-Leaf)
European Union · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.The mandatory mark for any pre-packaged organic food sold in the EU. The 'Euro-Leaf' is a stylised leaf made of twelve white stars on a green background.
ScopeSeveral categoriesSeveral categoriesFood
Established—19822010
InspectionNoneAnnual on-site by Naturland-accredited inspectorsAnnual on-site by accredited control body in producer country
Residue testingNoneRequiredRisk-based; mandatory at higher-risk operations
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards).
  • Annual on-site inspection.
  • Fair-pricing requirements for member farmers.
  • At least 95% of agricultural ingredients are organic (regulation EU 2018/848).
  • No synthetic pesticides, no synthetic fertilizers, no GMOs.
  • Animal welfare standards (outdoor access, lower stocking density, no routine antibiotics).
  • Annual inspection by an accredited control body in the producing member state.
  • Mandatory display of the certifier's code and origin (e.g. 'EU Agriculture' / 'Non-EU Agriculture').
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Membership-based — only farms that join the Naturland association can use the mark.
  • Doesn't ban the natural pesticides allowed under the regulation (copper sulphate, spinosad).
  • Doesn't certify processed-food additives beyond the EU's permitted list.

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