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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Naturland logo
Naturland
Germany · Tier 2 Trusted
IBD
IBD Orgânico (Brazil)
Brazil · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.South America's largest organic certifier. IBD certifies under Brazilian, USDA NOP, EU, and JAS standards — a single-stop certifier widely used across Latin America.
ScopeSeveral categoriesSeveral categoriesSeveral categories
Established—19821990
InspectionNoneAnnual on-site by Naturland-accredited inspectorsAnnual on-site, IFOAM- and ISO 17065-accredited
Residue testingNoneRequiredRequired
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards).
  • Annual on-site inspection.
  • Fair-pricing requirements for member farmers.
  • Multiple-standard certification: Brazilian (SisOrg), USDA NOP, EU, JAS, Demeter.
  • Annual on-site inspection.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Membership-based — only farms that join the Naturland association can use the mark.
  • A single product may carry IBD plus a country-specific organic mark — IBD itself isn't the regulatory mark in any of those markets, just the accredited certifier.

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