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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Naturland logo
Naturland
Germany · Tier 2 Trusted
Korea Organic logo
Korea Organic
South Korea · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.South Korea's national organic mark under MAFRA (Ministry of Agriculture, Food and Rural Affairs). Required on any food sold as 유기농 in Korea.
ScopeSeveral categoriesSeveral categoriesFood
Established—19822001
InspectionNoneAnnual on-site by Naturland-accredited inspectorsAnnual on-site by MAFRA-accredited certifier
Residue testingNoneRequiredRequired
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards).
  • Annual on-site inspection.
  • Fair-pricing requirements for member farmers.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no GMOs.
  • Annual on-site inspection by a MAFRA-accredited certifier.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Membership-based — only farms that join the Naturland association can use the mark.
  • Cosmetics and textiles are covered under separate Korean schemes, not this mark.

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