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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Naturland Germany · Tier 2 Trusted	NATRUE European Union · Tier 2 Trusted	Tún (Iceland) Iceland · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	Vottunarstofan Tún is Iceland's only accredited organic certifier. Accredited by MAST (Matvælastofnun) under the EU 2018/848-equivalent Icelandic standard, so a Tún-certified product is also recognised as EU-organic.
Scope	Several categories	Several categories	Cosmetics	Food
Established	—	1982	2007	1994
Inspection	None	Annual on-site by Naturland-accredited inspectors	Annual third-party audit	Annual on-site, MAST-accredited
Residue testing	None	Required	Risk-based	Required for at-risk operations
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards). Annual on-site inspection. Fair-pricing requirements for member farmers.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	≥95% organic ingredients per EU rules. No synthetic pesticides, no GMOs. Annual on-site inspection. Animal welfare standards (outdoor / pasture access, geothermally-warmed greenhouse compatibility for vegetables).
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Membership-based — only farms that join the Naturland association can use the mark.	Mark is trademark-protected.	There aren't many Tún-certified operations (~120–160) — coverage in the Icelandic market is narrower than in the EU mainland.

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