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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Non-GMO Project Verified United States · Tier 3 Specialty	AB (Agriculture Biologique) France · Tier 2 Trusted	IBD IBD Orgânico (Brazil) Brazil · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.	South America's largest organic certifier. IBD certifies under Brazilian, USDA NOP, EU, and JAS standards — a single-stop certifier widely used across Latin America.
Scope	Several categories	Food	Food	Several categories
Established	—	2010	1985	1990
Inspection	None	Annual third-party audit + lab testing	Annual on-site by French-accredited certifiers	Annual on-site, IFOAM- and ISO 17065-accredited
Residue testing	None	GMO testing only (not pesticide)	Risk-based	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).	Multiple-standard certification: Brazilian (SisOrg), USDA NOP, EU, JAS, Demeter. Annual on-site inspection.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.	A single product may carry IBD plus a country-specific organic mark — IBD itself isn't the regulatory mark in any of those markets, just the accredited certifier.

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