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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Non-GMO Project Verified United States · Tier 3 Specialty	AB (Agriculture Biologique) France · Tier 2 Trusted	Nordic Swan Ecolabel Nordic Countries · Tier 3 Specialty
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.	The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.
Scope	Several categories	Food	Food	Several categories
Established	—	2010	1985	1989
Inspection	None	Annual third-party audit + lab testing	Annual on-site by French-accredited certifiers	On-site + product review by national Ecolabel office
Residue testing	None	GMO testing only (not pesticide)	Risk-based	Risk-based per category
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).	Lifecycle-based environmental criteria for the product category. Restrictions on hazardous chemicals. Recyclability and packaging requirements. Audited every 3-5 years against an updated standard.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.	Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.

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