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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
Bio Suisse 'Knospe' (Bud) logo
Bio Suisse 'Knospe' (Bud)
Switzerland · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.The Swiss organic farmers' federation mark. The Knospe (Bud) is the dominant organic mark in Swiss supermarkets and operates to standards stricter than the Swiss federal organic ordinance.
ScopeSeveral categoriesFoodFood
Established—20101981
InspectionNoneAnnual third-party audit + lab testingAnnual on-site, bio.inspecta accredited
Residue testingNoneGMO testing only (not pesticide)Required
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
  • Whole-farm conversion.
  • Lower nitrogen inputs than the Swiss federal organic baseline.
  • Strong animal welfare requirements.
  • Annual on-site inspection.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.
  • Switzerland is outside the EU — the Knospe is recognised by the EU under the Switzerland-EU equivalence agreement, but not by USDA without further certification.

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