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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
KRAV (Sweden) logo
KRAV (Sweden)
Sweden · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
ScopeSeveral categoriesFoodFood
Established—20101985
InspectionNoneAnnual third-party audit + lab testingAnnual on-site by KRAV-accredited certifier
Residue testingNoneGMO testing only (not pesticide)Required
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
  • EU baseline organic PLUS Swedish-specific welfare and climate add-ons.
  • Annual on-site inspection.
  • Climate footprint accounting on KRAV-certified farms.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.
  • Mark is trademark-protected.

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