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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Non-GMO Project Verified United States · Tier 3 Specialty	KRAV (Sweden) Sweden · Tier 2 Trusted	Luomu (Finland) Finland · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.
Scope	Several categories	Food	Food	Food
Established	—	2010	1985	1995
Inspection	None	Annual third-party audit + lab testing	Annual on-site by KRAV-accredited certifier	Annual on-site by Finnish Food Authority
Residue testing	None	GMO testing only (not pesticide)	Required	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	EU baseline organic (Finnish supply chains end-to-end). Annual on-site inspection by the Finnish Food Authority.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.	Mark is trademark-protected.	The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.

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