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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
Orgánico SAGARPA / SENASICA (Mexico) logo
Orgánico SAGARPA / SENASICA (Mexico)
Mexico · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.Mexico's national organic mark, administered by SENASICA under the Ley de Productos Orgánicos (LPO).
ScopeSeveral categoriesFoodFood
Established—20102006
InspectionNoneAnnual third-party audit + lab testingAnnual on-site, SENASICA-accredited
Residue testingNoneGMO testing only (not pesticide)Required
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
  • ≥95% organic ingredients per LPO.
  • Annual on-site inspection by SENASICA-accredited certifier.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.
  • USDA equivalence is granted product-by-product, not blanket.

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