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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
NATRUE logo
NATRUE
European Union · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.
ScopeSeveral categoriesFoodCosmetics
Established—20102007
InspectionNoneAnnual third-party audit + lab testingAnnual third-party audit
Residue testingNoneGMO testing only (not pesticide)Risk-based
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.
  • Mark is trademark-protected.

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