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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
Tún (Iceland) logo
Tún (Iceland)
Iceland · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.Vottunarstofan Tún is Iceland's only accredited organic certifier. Accredited by MAST (Matvælastofnun) under the EU 2018/848-equivalent Icelandic standard, so a Tún-certified product is also recognised as EU-organic.
ScopeSeveral categoriesFoodFood
Established—20101994
InspectionNoneAnnual third-party audit + lab testingAnnual on-site, MAST-accredited
Residue testingNoneGMO testing only (not pesticide)Required for at-risk operations
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
  • ≥95% organic ingredients per EU rules.
  • No synthetic pesticides, no GMOs.
  • Annual on-site inspection.
  • Animal welfare standards (outdoor / pasture access, geothermally-warmed greenhouse compatibility for vegetables).
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.
  • There aren't many Tún-certified operations (~120–160) — coverage in the Icelandic market is narrower than in the EU mainland.

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