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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Nordic Swan Ecolabel Nordic Countries · Tier 3 Specialty	EU Ecolabel (Flower) European Union · Tier 3 Specialty	Soil Association Organic United Kingdom · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.	The UK's largest organic certifier. Standards are stricter than the UK government's baseline (which still mirrors EU 2018/848 post-Brexit). Recognised by the EU and USA under equivalence.
Scope	Several categories	Several categories	Several categories	Several categories
Established	—	1989	1992	1946
Inspection	None	On-site + product review by national Ecolabel office	Annual audit by national Ecolabel competent body	Annual on-site, UKAS-accredited
Residue testing	None	Risk-based per category	Per-category limits	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Lifecycle-based environmental criteria for the product category. Restrictions on hazardous chemicals. Recyclability and packaging requirements. Audited every 3-5 years against an updated standard.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.	Stricter-than-baseline organic standards across food, textiles, cosmetics, and farming. Annual on-site inspection. Animal welfare standards (outdoor access, lower stocking density).
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.	Doesn't apply to food. Doesn't mean organic.	Logo is trademarked — not a free-licence mark.

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