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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Nordic Swan Ecolabel Nordic Countries · Tier 3 Specialty	JAS Organic Japan · Tier 1 Gold	Kilimohai Organic Mark (East Africa) East Africa · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.	The East African regional organic mark, under the East Africa Organic Products Standard (EAOPS). Used across Kenya, Tanzania, Uganda, Rwanda, and Burundi. Administered through Participatory Guarantee Systems coordinated by KOAN (Kenya Organic Agriculture Network).
Scope	Several categories	Several categories	Food	Food
Established	—	1989	2001	2007
Inspection	None	On-site + product review by national Ecolabel office	Annual on-site by MAFF-registered certifier	PGS peer-review (annual)
Residue testing	None	Risk-based per category	Required for high-risk operations	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Lifecycle-based environmental criteria for the product category. Restrictions on hazardous chemicals. Recyclability and packaging requirements. Audited every 3-5 years against an updated standard.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.	Compliance with the East Africa Organic Products Standard (EAOPS). Peer-review inspection via Participatory Guarantee Systems (PGS). Regional cross-recognition across the five East African Community member states.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.	PGS-based — the inspection model is community peer-review rather than third-party. Strong for domestic markets, less recognised by the EU/USA than third-party schemes.

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