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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Nordic Swan Ecolabel Nordic Countries · Tier 3 Specialty	Non-GMO Project Verified United States · Tier 3 Specialty	AB (Agriculture Biologique) France · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.
Scope	Several categories	Several categories	Food	Food
Established	—	1989	2010	1985
Inspection	None	On-site + product review by national Ecolabel office	Annual third-party audit + lab testing	Annual on-site by French-accredited certifiers
Residue testing	None	Risk-based per category	GMO testing only (not pesticide)	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Lifecycle-based environmental criteria for the product category. Restrictions on hazardous chemicals. Recyclability and packaging requirements. Audited every 3-5 years against an updated standard.	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.

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