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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Nordic Swan Ecolabel logo
Nordic Swan Ecolabel
Nordic Countries · Tier 3 Specialty
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
KRAV (Sweden) logo
KRAV (Sweden)
Sweden · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
ScopeSeveral categoriesSeveral categoriesFoodFood
Established—198920101985
InspectionNoneOn-site + product review by national Ecolabel officeAnnual third-party audit + lab testingAnnual on-site by KRAV-accredited certifier
Residue testingNoneRisk-based per categoryGMO testing only (not pesticide)Required
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Lifecycle-based environmental criteria for the product category.
  • Restrictions on hazardous chemicals.
  • Recyclability and packaging requirements.
  • Audited every 3-5 years against an updated standard.
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
  • EU baseline organic PLUS Swedish-specific welfare and climate add-ons.
  • Annual on-site inspection.
  • Climate footprint accounting on KRAV-certified farms.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.
  • Mark is trademark-protected.

Choose up to 4 (4 chosen)

That's four — remove one to add another.

  • ACO
  • Bio-Siegel
  • BioGro
  • Canada Organic
  • China Organic
  • EU Leaf
  • India Organic
  • JAS
  • Korea Organic
  • Ø-mærket
  • Orgánico Argentina
  • Orgánico SAGARPA
  • SisOrg
  • Tún
  • USDA Organic
  • AB France
  • Bio Suisse
  • Bioland
  • COSMOS
  • Debio
  • Demeter
  • Ecocert
  • Fair for Life
  • GOTS
  • IBD
  • IFOAM
  • Kilimohai
  • KRAV
  • Luomu
  • NASAA
  • NATRUE
  • Naturland
  • OEKO-TEX Organic Cotton
  • ROC
  • Soil Association
  • EU Ecolabel
  • Fairtrade
  • Non-GMO Project
  • Nordic Swan
  • OEKO-TEX 100
  • Rainforest Alliance
  • 'Natural'

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Compare certifications · Organic.is