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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Ø Ø-mærket (Denmark) Denmark · Tier 1 Gold	AB (Agriculture Biologique) France · Tier 2 Trusted	COSMOS-Organic / Natural European Union · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Denmark's national organic mark, owned by the Danish Veterinary and Food Administration. The red Ø is one of the most-trusted food labels in the world — recognised by ~98% of Danish consumers.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.	The leading certification for organic cosmetics in Europe. Two grades: COSMOS Organic (≥95% organic agricultural ingredients) and COSMOS Natural (no organic minimum, but the same restricted-ingredient list).
Scope	Several categories	Food	Food	Cosmetics
Established	—	1989	1985	2010
Inspection	None	Annual on-site by Danish Veterinary and Food Administration	Annual on-site by French-accredited certifiers	Annual on-site by COSMOS-accredited certifier
Residue testing	None	Required	Risk-based	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic (EU 2018/848). Annual on-site inspection by the Danish Veterinary and Food Administration. Direct government control (not a private body) — the unusual Danish model that drives high consumer trust.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).	COSMOS Organic: ≥95% organic agricultural ingredients. COSMOS Natural: minimum natural-origin ingredients with banned synthetic restrictions. No GMOs, no parabens, no PEGs, no synthetic fragrances, no SLS/SLES. Biodegradability requirements. Annual on-site audit.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Outside Denmark, retailers usually rely on the EU Leaf rather than the Ø.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.	Doesn't certify clinical effectiveness or skin tolerance.

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