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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Ø
Ø-mærket (Denmark)
Denmark · Tier 1 Gold
Orgánico SAGARPA / SENASICA (Mexico) logo
Orgánico SAGARPA / SENASICA (Mexico)
Mexico · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Denmark's national organic mark, owned by the Danish Veterinary and Food Administration. The red Ø is one of the most-trusted food labels in the world — recognised by ~98% of Danish consumers.Mexico's national organic mark, administered by SENASICA under the Ley de Productos Orgánicos (LPO).
ScopeSeveral categoriesFoodFood
Established—19892006
InspectionNoneAnnual on-site by Danish Veterinary and Food AdministrationAnnual on-site, SENASICA-accredited
Residue testingNoneRequiredRequired
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by the Danish Veterinary and Food Administration.
  • Direct government control (not a private body) — the unusual Danish model that drives high consumer trust.
  • ≥95% organic ingredients per LPO.
  • Annual on-site inspection by SENASICA-accredited certifier.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Outside Denmark, retailers usually rely on the EU Leaf rather than the Ø.
  • USDA equivalence is granted product-by-product, not blanket.

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