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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
OEKO-TEX Standard 100 logo
OEKO-TEX Standard 100
Global · Tier 3 Specialty
Naturland logo
Naturland
Germany · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Tests finished textiles for harmful substances. Important: OEKO-TEX 100 is NOT an organic certification — it certifies that the finished item is free of certain chemicals, regardless of how the fibre was grown.A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.
ScopeSeveral categoriesTextilesSeveral categories
Established—19921982
InspectionNoneAnnual on-site + lab testing of finished productsAnnual on-site by Naturland-accredited inspectors
Residue testingNoneRequired (this is the entire point)Required
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Finished textile tested against the OEKO-TEX harmful-substance limit list.
  • Limits on heavy metals, formaldehyde, pesticide residue, banned amines, allergenic dyes.
  • Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards).
  • Annual on-site inspection.
  • Fair-pricing requirements for member farmers.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Does NOT mean organic. Does NOT cover farming, dyeing chemistry beyond the limit list, or social/labour standards. A 100% conventional cotton t-shirt can be OEKO-TEX 100 certified.
  • Membership-based — only farms that join the Naturland association can use the mark.

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