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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
OEKO-TEX Standard 100 logo
OEKO-TEX Standard 100
Global · Tier 3 Specialty
Regenerative Organic Certified (ROC) logo
Regenerative Organic Certified (ROC)
United States · Tier 2 Trusted
NATRUE logo
NATRUE
European Union · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Tests finished textiles for harmful substances. Important: OEKO-TEX 100 is NOT an organic certification — it certifies that the finished item is free of certain chemicals, regardless of how the fibre was grown.A 'beyond organic' standard developed by the Regenerative Organic Alliance (Patagonia, Rodale Institute, Dr. Bronner's, others). Built on top of USDA Organic; adds soil health, animal welfare, and social fairness pillars.An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.
ScopeSeveral categoriesTextilesSeveral categoriesCosmetics
Established—199220182007
InspectionNoneAnnual on-site + lab testing of finished productsAnnual on-site by ROA-accredited certifierAnnual third-party audit
Residue testingNoneRequired (this is the entire point)Per USDA NOPRisk-based
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Finished textile tested against the OEKO-TEX harmful-substance limit list.
  • Limits on heavy metals, formaldehyde, pesticide residue, banned amines, allergenic dyes.
  • USDA Organic baseline (or equivalent) is a prerequisite.
  • Soil health: cover cropping, no-till or reduced-till, conservation crop rotation, compost.
  • Animal welfare: pasture-based, Five Freedoms, prohibits factory-farm conditions.
  • Social fairness: living wage, freedom of association, safe workplace, no forced or child labour.
  • Three tiers: Bronze, Silver, Gold based on adoption depth.
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Does NOT mean organic. Does NOT cover farming, dyeing chemistry beyond the limit list, or social/labour standards. A 100% conventional cotton t-shirt can be OEKO-TEX 100 certified.
  • Newer label (2018+) — supply still limited, mostly US brands.
  • Mark is trademark-protected.

Choose up to 4 (4 chosen)

That's four — remove one to add another.

  • ACO
  • Bio-Siegel
  • BioGro
  • Canada Organic
  • China Organic
  • EU Leaf
  • India Organic
  • JAS
  • Korea Organic
  • Ø-mærket
  • Orgánico Argentina
  • Orgánico SAGARPA
  • SisOrg
  • Tún
  • USDA Organic
  • AB France
  • Bio Suisse
  • Bioland
  • COSMOS
  • Debio
  • Demeter
  • Ecocert
  • Fair for Life
  • GOTS
  • IBD
  • IFOAM
  • Kilimohai
  • KRAV
  • Luomu
  • NASAA
  • NATRUE
  • Naturland
  • OEKO-TEX Organic Cotton
  • ROC
  • Soil Association
  • EU Ecolabel
  • Fairtrade
  • Non-GMO Project
  • Nordic Swan
  • OEKO-TEX 100
  • Rainforest Alliance
  • 'Natural'

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