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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	$OEKO-TEX Standard 100 logo$ OEKO-TEX Standard 100 Global · Tier 3 Specialty	Tún (Iceland) Iceland · Tier 1 Gold	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Tests finished textiles for harmful substances. Important: OEKO-TEX 100 is NOT an organic certification — it certifies that the finished item is free of certain chemicals, regardless of how the fibre was grown.	Vottunarstofan Tún is Iceland's only accredited organic certifier. Accredited by MAST (Matvælastofnun) under the EU 2018/848-equivalent Icelandic standard, so a Tún-certified product is also recognised as EU-organic.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Several categories	Textiles	Food	Food
Established	—	1992	1994	1985
Inspection	None	Annual on-site + lab testing of finished products	Annual on-site, MAST-accredited	Annual on-site by KRAV-accredited certifier
Residue testing	None	Required (this is the entire point)	Required for at-risk operations	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Finished textile tested against the OEKO-TEX harmful-substance limit list. Limits on heavy metals, formaldehyde, pesticide residue, banned amines, allergenic dyes.	≥95% organic ingredients per EU rules. No synthetic pesticides, no GMOs. Annual on-site inspection. Animal welfare standards (outdoor / pasture access, geothermally-warmed greenhouse compatibility for vegetables).	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Does NOT mean organic. Does NOT cover farming, dyeing chemistry beyond the limit list, or social/labour standards. A 100% conventional cotton t-shirt can be OEKO-TEX 100 certified.	There aren't many Tún-certified operations (~120–160) — coverage in the Icelandic market is narrower than in the EU mainland.	Mark is trademark-protected.

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