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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
OTC
OEKO-TEX Organic Cotton
Global · Tier 2 Trusted
Canada Organic Biologique logo
Canada Organic Biologique
Canada · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Launched April 2023 by the OEKO-TEX Association. A separate certificate from Standard 100 that combines the Standard 100 chemical-residue test with verified organic-cotton supply chain — addressing the long-standing confusion that Standard 100 alone is NOT an organic mark.The federal Canadian organic standard, mandatory on any agricultural product sold across provincial borders or imported as 'organic'.
ScopeSeveral categoriesTextilesFood
Established—20232009
InspectionNoneAnnual on-site by OEKO-TEX-accredited institute (Hohenstein et al.)Annual on-site by CFIA-accredited certifier
Residue testingNoneRequired (Standard 100 panel + GMO/pesticide screening)Risk-based, conducted by accredited certifiers
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Two grades: 'Organic Cotton' (100% certified-organic cotton) and 'Organic Cotton Blended' (≥70% certified-organic cotton).
  • Full Standard 100 chemical residue test on the finished product.
  • Additional GMO test + pesticide residue test specific to organic farming.
  • Verified chain of custody from farm to finished product.
  • Annual re-certification with independent OEKO-TEX institute audits.
  • ≥95% organic ingredients (single-ingredient products: 100%).
  • No synthetic pesticides, no GMOs, no irradiation.
  • Annual third-party certification under the Canada Organic Regime.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't certify the social/labour conditions across the supply chain in the way GOTS does (use OEKO-TEX STeP for that, or pair with GOTS).
  • Cotton-only — doesn't apply to other organic fibres (wool, hemp, linen).
  • Provincial sales-only operations are not legally required to carry it (though many do voluntarily).

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