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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
OTC
OEKO-TEX Organic Cotton
Global · Tier 2 Trusted
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Launched April 2023 by the OEKO-TEX Association. A separate certificate from Standard 100 that combines the Standard 100 chemical-residue test with verified organic-cotton supply chain — addressing the long-standing confusion that Standard 100 alone is NOT an organic mark.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.
ScopeSeveral categoriesTextilesFood
Established—20232010
InspectionNoneAnnual on-site by OEKO-TEX-accredited institute (Hohenstein et al.)Annual third-party audit + lab testing
Residue testingNoneRequired (Standard 100 panel + GMO/pesticide screening)GMO testing only (not pesticide)
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Two grades: 'Organic Cotton' (100% certified-organic cotton) and 'Organic Cotton Blended' (≥70% certified-organic cotton).
  • Full Standard 100 chemical residue test on the finished product.
  • Additional GMO test + pesticide residue test specific to organic farming.
  • Verified chain of custody from farm to finished product.
  • Annual re-certification with independent OEKO-TEX institute audits.
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't certify the social/labour conditions across the supply chain in the way GOTS does (use OEKO-TEX STeP for that, or pair with GOTS).
  • Cotton-only — doesn't apply to other organic fibres (wool, hemp, linen).
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.

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