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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Orgánico Argentina Argentina · Tier 1 Gold	NATRUE European Union · Tier 2 Trusted	AB (Agriculture Biologique) France · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Argentina's national organic mark under SENASA (National Food Safety and Quality Service). Implemented as a label in December 2012 under Law 25.127 (1999).	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.
Scope	Several categories	Food	Cosmetics	Food
Established	—	2012	2007	1985
Inspection	None	Annual on-site, SENASA-accredited	Annual third-party audit	Annual on-site by French-accredited certifiers
Residue testing	None	Required	Risk-based	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Compliance with Argentine Law 25.127. Annual on-site inspection by SENASA-accredited certifier. Recognised as equivalent to EU + USDA organic under bilateral agreements.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Domestic recognition only — exports use the buyer's national mark (USDA, EU Leaf) under equivalence.	Mark is trademark-protected.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.

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