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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Orgánico Argentina logo
Orgánico Argentina
Argentina · Tier 1 Gold
Regenerative Organic Certified (ROC) logo
Regenerative Organic Certified (ROC)
United States · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Argentina's national organic mark under SENASA (National Food Safety and Quality Service). Implemented as a label in December 2012 under Law 25.127 (1999).A 'beyond organic' standard developed by the Regenerative Organic Alliance (Patagonia, Rodale Institute, Dr. Bronner's, others). Built on top of USDA Organic; adds soil health, animal welfare, and social fairness pillars.
ScopeSeveral categoriesFoodSeveral categories
Established—20122018
InspectionNoneAnnual on-site, SENASA-accreditedAnnual on-site by ROA-accredited certifier
Residue testingNoneRequiredPer USDA NOP
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Compliance with Argentine Law 25.127.
  • Annual on-site inspection by SENASA-accredited certifier.
  • Recognised as equivalent to EU + USDA organic under bilateral agreements.
  • USDA Organic baseline (or equivalent) is a prerequisite.
  • Soil health: cover cropping, no-till or reduced-till, conservation crop rotation, compost.
  • Animal welfare: pasture-based, Five Freedoms, prohibits factory-farm conditions.
  • Social fairness: living wage, freedom of association, safe workplace, no forced or child labour.
  • Three tiers: Bronze, Silver, Gold based on adoption depth.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Domestic recognition only — exports use the buyer's national mark (USDA, EU Leaf) under equivalence.
  • Newer label (2018+) — supply still limited, mostly US brands.

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