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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Rainforest Alliance logo
Rainforest Alliance
Global · Tier 3 Specialty
AB (Agriculture Biologique) logo
AB (Agriculture Biologique)
France · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Sustainable-agriculture certification (post-2020 merged standard with UTZ). Covers environmental, social, and economic criteria. NOT an organic mark.France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.
ScopeSeveral categoriesFoodFood
Established—19871985
InspectionNoneAnnual third-party audit (RA-accredited)Annual on-site by French-accredited certifiers
Residue testingNoneRisk-basedRisk-based
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Reduced (not eliminated) synthetic pesticide use, with bans on the most hazardous classes.
  • Forest conservation requirements (no deforestation after the cut-off date).
  • Worker welfare and community development requirements.
  • Annual third-party audit.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Allows synthetic pesticides — does NOT meet any organic standard. Often confused with organic but it's a different programme.
  • Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.

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