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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Rainforest Alliance Global · Tier 3 Specialty	Bioland Germany · Tier 2 Trusted	JAS Organic Japan · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Sustainable-agriculture certification (post-2020 merged standard with UTZ). Covers environmental, social, and economic criteria. NOT an organic mark.	Germany's largest organic farmers' association. Bioland-certified farms operate to a stricter private standard than the EU baseline.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.
Scope	Several categories	Food	Food	Food
Established	—	1987	1971	2001
Inspection	None	Annual third-party audit (RA-accredited)	Annual on-site by Bioland-accredited inspectors	Annual on-site by MAFF-registered certifier
Residue testing	None	Risk-based	Required	Required for high-risk operations
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Reduced (not eliminated) synthetic pesticide use, with bans on the most hazardous classes. Forest conservation requirements (no deforestation after the cut-off date). Worker welfare and community development requirements. Annual third-party audit.	Whole-farm conversion (no parallel conventional production). Lower permitted nitrogen inputs than EU baseline. Animal welfare standards stricter than EU baseline. Annual on-site inspection.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Allows synthetic pesticides — does NOT meet any organic standard. Often confused with organic but it's a different programme.	Like Naturland, membership-based — only Bioland-association farms can use the mark.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.

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