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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Rainforest Alliance Global · Tier 3 Specialty	Canada Organic Biologique Canada · Tier 1 Gold	NATRUE European Union · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Sustainable-agriculture certification (post-2020 merged standard with UTZ). Covers environmental, social, and economic criteria. NOT an organic mark.	The federal Canadian organic standard, mandatory on any agricultural product sold across provincial borders or imported as 'organic'.	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.
Scope	Several categories	Food	Food	Cosmetics
Established	—	1987	2009	2007
Inspection	None	Annual third-party audit (RA-accredited)	Annual on-site by CFIA-accredited certifier	Annual third-party audit
Residue testing	None	Risk-based	Risk-based, conducted by accredited certifiers	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Reduced (not eliminated) synthetic pesticide use, with bans on the most hazardous classes. Forest conservation requirements (no deforestation after the cut-off date). Worker welfare and community development requirements. Annual third-party audit.	≥95% organic ingredients (single-ingredient products: 100%). No synthetic pesticides, no GMOs, no irradiation. Annual third-party certification under the Canada Organic Regime.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Allows synthetic pesticides — does NOT meet any organic standard. Often confused with organic but it's a different programme.	Provincial sales-only operations are not legally required to carry it (though many do voluntarily).	Mark is trademark-protected.

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