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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Rainforest Alliance logo
Rainforest Alliance
Global · Tier 3 Specialty
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Sustainable-agriculture certification (post-2020 merged standard with UTZ). Covers environmental, social, and economic criteria. NOT an organic mark.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.
ScopeSeveral categoriesFoodSeveral categories
Established—19871992
InspectionNoneAnnual third-party audit (RA-accredited)Annual audit by national Ecolabel competent body
Residue testingNoneRisk-basedPer-category limits
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Reduced (not eliminated) synthetic pesticide use, with bans on the most hazardous classes.
  • Forest conservation requirements (no deforestation after the cut-off date).
  • Worker welfare and community development requirements.
  • Annual third-party audit.
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Allows synthetic pesticides — does NOT meet any organic standard. Often confused with organic but it's a different programme.
  • Doesn't apply to food. Doesn't mean organic.

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