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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Rainforest Alliance Global · Tier 3 Specialty	Non-GMO Project Verified United States · Tier 3 Specialty	IBD IBD Orgânico (Brazil) Brazil · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Sustainable-agriculture certification (post-2020 merged standard with UTZ). Covers environmental, social, and economic criteria. NOT an organic mark.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.	South America's largest organic certifier. IBD certifies under Brazilian, USDA NOP, EU, and JAS standards — a single-stop certifier widely used across Latin America.
Scope	Several categories	Food	Food	Several categories
Established	—	1987	2010	1990
Inspection	None	Annual third-party audit (RA-accredited)	Annual third-party audit + lab testing	Annual on-site, IFOAM- and ISO 17065-accredited
Residue testing	None	Risk-based	GMO testing only (not pesticide)	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Reduced (not eliminated) synthetic pesticide use, with bans on the most hazardous classes. Forest conservation requirements (no deforestation after the cut-off date). Worker welfare and community development requirements. Annual third-party audit.	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.	Multiple-standard certification: Brazilian (SisOrg), USDA NOP, EU, JAS, Demeter. Annual on-site inspection.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Allows synthetic pesticides — does NOT meet any organic standard. Often confused with organic but it's a different programme.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.	A single product may carry IBD plus a country-specific organic mark — IBD itself isn't the regulatory mark in any of those markets, just the accredited certifier.

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