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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Regenerative Organic Certified (ROC) logo
Regenerative Organic Certified (ROC)
United States · Tier 2 Trusted
Fairtrade International logo
Fairtrade International
Global · Tier 3 Specialty
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.A 'beyond organic' standard developed by the Regenerative Organic Alliance (Patagonia, Rodale Institute, Dr. Bronner's, others). Built on top of USDA Organic; adds soil health, animal welfare, and social fairness pillars.Certifies fair prices and conditions for producers in developing countries — not organic, not environmental. Common on coffee, cocoa, sugar, bananas, tea.
ScopeSeveral categoriesSeveral categoriesFood
Established—20181997
InspectionNoneAnnual on-site by ROA-accredited certifierAnnual on-site by FLOCERT (independent of Fairtrade International)
Residue testingNonePer USDA NOPNot for organic — Fairtrade alone doesn't test residues
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • USDA Organic baseline (or equivalent) is a prerequisite.
  • Soil health: cover cropping, no-till or reduced-till, conservation crop rotation, compost.
  • Animal welfare: pasture-based, Five Freedoms, prohibits factory-farm conditions.
  • Social fairness: living wage, freedom of association, safe workplace, no forced or child labour.
  • Three tiers: Bronze, Silver, Gold based on adoption depth.
  • Minimum price floors for producer cooperatives.
  • Fairtrade Premium paid into community-development funds.
  • Bans on the worst forms of child and forced labour.
  • Producer organisations must be small-farmer cooperatives or hired-labour plantations meeting standards.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Newer label (2018+) — supply still limited, mostly US brands.
  • Doesn't mean organic — many Fairtrade products are conventionally grown. A separate Fairtrade-Organic dual certification exists.

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