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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Regenerative Organic Certified (ROC) United States · Tier 2 Trusted	$OEKO-TEX Standard 100 logo$ OEKO-TEX Standard 100 Global · Tier 3 Specialty	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	A 'beyond organic' standard developed by the Regenerative Organic Alliance (Patagonia, Rodale Institute, Dr. Bronner's, others). Built on top of USDA Organic; adds soil health, animal welfare, and social fairness pillars.	Tests finished textiles for harmful substances. Important: OEKO-TEX 100 is NOT an organic certification — it certifies that the finished item is free of certain chemicals, regardless of how the fibre was grown.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Several categories	Several categories	Textiles	Food
Established	—	2018	1992	1985
Inspection	None	Annual on-site by ROA-accredited certifier	Annual on-site + lab testing of finished products	Annual on-site by KRAV-accredited certifier
Residue testing	None	Per USDA NOP	Required (this is the entire point)	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	USDA Organic baseline (or equivalent) is a prerequisite. Soil health: cover cropping, no-till or reduced-till, conservation crop rotation, compost. Animal welfare: pasture-based, Five Freedoms, prohibits factory-farm conditions. Social fairness: living wage, freedom of association, safe workplace, no forced or child labour. Three tiers: Bronze, Silver, Gold based on adoption depth.	Finished textile tested against the OEKO-TEX harmful-substance limit list. Limits on heavy metals, formaldehyde, pesticide residue, banned amines, allergenic dyes.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Newer label (2018+) — supply still limited, mostly US brands.	Does NOT mean organic. Does NOT cover farming, dyeing chemistry beyond the limit list, or social/labour standards. A 100% conventional cotton t-shirt can be OEKO-TEX 100 certified.	Mark is trademark-protected.

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