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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	SisOrg — Produto Orgânico Brasil Brazil · Tier 1 Gold	ECO Ecocert France · Tier 2 Trusted	NATRUE European Union · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.	France-based independent certifier operating in 130+ countries. One of the world's largest organic + cosmetics + textile certifiers. The 'Ecocert' wordmark on a package usually means Ecocert was the accredited body that ran the inspection against the national/EU standard.	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.
Scope	Several categories	Food	Several categories	Cosmetics
Established	—	2009	1991	2007
Inspection	None	Annual on-site, MAPA-accredited	Annual on-site, ISO 17065-accredited	Annual third-party audit
Residue testing	None	Required for export	Risk-based per standard	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients per Brazilian Organic Law 10.831/2003. Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC). Two valid pathways: third-party certification OR a peer-reviewed OPAC system.	Inspection against the relevant national or private organic standard (EU 2018/848, USDA NOP, COSMOS, GOTS, Fair for Life, etc.). Annual on-site inspection. Accredited under multiple national systems including USDA NOP and EU 2018/848.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).	Ecocert is the certifier, not the standard — the actual rules come from whichever organic regulation the product is certified under.	Mark is trademark-protected.

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