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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	SisOrg — Produto Orgânico Brasil Brazil · Tier 1 Gold	EU Ecolabel (Flower) European Union · Tier 3 Specialty	NATRUE European Union · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.
Scope	Several categories	Food	Several categories	Cosmetics
Established	—	2009	1992	2007
Inspection	None	Annual on-site, MAPA-accredited	Annual audit by national Ecolabel competent body	Annual third-party audit
Residue testing	None	Required for export	Per-category limits	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients per Brazilian Organic Law 10.831/2003. Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC). Two valid pathways: third-party certification OR a peer-reviewed OPAC system.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).	Doesn't apply to food. Doesn't mean organic.	Mark is trademark-protected.

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