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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
SisOrg — Produto Orgânico Brasil logo
SisOrg — Produto Orgânico Brasil
Brazil · Tier 1 Gold
India Organic (NPOP) logo
India Organic (NPOP)
India · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.India's national organic mark under the National Programme for Organic Production. Administered by APEDA; required on any food exported as organic and increasingly on domestic packaging.
ScopeSeveral categoriesFoodFood
Established—20092001
InspectionNoneAnnual on-site, MAPA-accreditedAnnual on-site by APEDA-accredited certifier
Residue testingNoneRequired for exportRequired for export shipments
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • ≥95% organic ingredients per Brazilian Organic Law 10.831/2003.
  • Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC).
  • Two valid pathways: third-party certification OR a peer-reviewed OPAC system.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no GMOs.
  • Annual third-party certification.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).
  • Domestic-only sales can also use FSSAI's 'Jaivik Bharat' mark — if you see only 'Jaivik Bharat' without 'India Organic', the supply chain may be PGS-India rather than NPOP-accredited.

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