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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	SisOrg — Produto Orgânico Brasil Brazil · Tier 1 Gold	JAS Organic Japan · Tier 1 Gold	COSMOS-Organic / Natural European Union · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.	The leading certification for organic cosmetics in Europe. Two grades: COSMOS Organic (≥95% organic agricultural ingredients) and COSMOS Natural (no organic minimum, but the same restricted-ingredient list).
Scope	Several categories	Food	Food	Cosmetics
Established	—	2009	2001	2010
Inspection	None	Annual on-site, MAPA-accredited	Annual on-site by MAFF-registered certifier	Annual on-site by COSMOS-accredited certifier
Residue testing	None	Required for export	Required for high-risk operations	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients per Brazilian Organic Law 10.831/2003. Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC). Two valid pathways: third-party certification OR a peer-reviewed OPAC system.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.	COSMOS Organic: ≥95% organic agricultural ingredients. COSMOS Natural: minimum natural-origin ingredients with banned synthetic restrictions. No GMOs, no parabens, no PEGs, no synthetic fragrances, no SLS/SLES. Biodegradability requirements. Annual on-site audit.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.	Doesn't certify clinical effectiveness or skin tolerance.

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