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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	SisOrg — Produto Orgânico Brasil Brazil · Tier 1 Gold	KRAV (Sweden) Sweden · Tier 2 Trusted	Regenerative Organic Certified (ROC) United States · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	A 'beyond organic' standard developed by the Regenerative Organic Alliance (Patagonia, Rodale Institute, Dr. Bronner's, others). Built on top of USDA Organic; adds soil health, animal welfare, and social fairness pillars.
Scope	Several categories	Food	Food	Several categories
Established	—	2009	1985	2018
Inspection	None	Annual on-site, MAPA-accredited	Annual on-site by KRAV-accredited certifier	Annual on-site by ROA-accredited certifier
Residue testing	None	Required for export	Required	Per USDA NOP
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients per Brazilian Organic Law 10.831/2003. Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC). Two valid pathways: third-party certification OR a peer-reviewed OPAC system.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	USDA Organic baseline (or equivalent) is a prerequisite. Soil health: cover cropping, no-till or reduced-till, conservation crop rotation, compost. Animal welfare: pasture-based, Five Freedoms, prohibits factory-farm conditions. Social fairness: living wage, freedom of association, safe workplace, no forced or child labour. Three tiers: Bronze, Silver, Gold based on adoption depth.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).	Mark is trademark-protected.	Newer label (2018+) — supply still limited, mostly US brands.

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