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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	SisOrg — Produto Orgânico Brasil Brazil · Tier 1 Gold	Luomu (Finland) Finland · Tier 2 Trusted	Rainforest Alliance Global · Tier 3 Specialty
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.	Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.	Sustainable-agriculture certification (post-2020 merged standard with UTZ). Covers environmental, social, and economic criteria. NOT an organic mark.
Scope	Several categories	Food	Food	Food
Established	—	2009	1995	1987
Inspection	None	Annual on-site, MAPA-accredited	Annual on-site by Finnish Food Authority	Annual third-party audit (RA-accredited)
Residue testing	None	Required for export	Required	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients per Brazilian Organic Law 10.831/2003. Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC). Two valid pathways: third-party certification OR a peer-reviewed OPAC system.	EU baseline organic (Finnish supply chains end-to-end). Annual on-site inspection by the Finnish Food Authority.	Reduced (not eliminated) synthetic pesticide use, with bans on the most hazardous classes. Forest conservation requirements (no deforestation after the cut-off date). Worker welfare and community development requirements. Annual third-party audit.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).	The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.	Allows synthetic pesticides — does NOT meet any organic standard. Often confused with organic but it's a different programme.

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