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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
SisOrg — Produto Orgânico Brasil logo
SisOrg — Produto Orgânico Brasil
Brazil · Tier 1 Gold
Nordic Swan Ecolabel logo
Nordic Swan Ecolabel
Nordic Countries · Tier 3 Specialty
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.
ScopeSeveral categoriesFoodSeveral categories
Established—20091989
InspectionNoneAnnual on-site, MAPA-accreditedOn-site + product review by national Ecolabel office
Residue testingNoneRequired for exportRisk-based per category
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • ≥95% organic ingredients per Brazilian Organic Law 10.831/2003.
  • Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC).
  • Two valid pathways: third-party certification OR a peer-reviewed OPAC system.
  • Lifecycle-based environmental criteria for the product category.
  • Restrictions on hazardous chemicals.
  • Recyclability and packaging requirements.
  • Audited every 3-5 years against an updated standard.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).
  • Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.

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Compare certifications · Organic.is