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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
SisOrg — Produto Orgânico Brasil logo
SisOrg — Produto Orgânico Brasil
Brazil · Tier 1 Gold
Orgánico Argentina logo
Orgánico Argentina
Argentina · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.Argentina's national organic mark under SENASA (National Food Safety and Quality Service). Implemented as a label in December 2012 under Law 25.127 (1999).
ScopeSeveral categoriesFoodFood
Established—20092012
InspectionNoneAnnual on-site, MAPA-accreditedAnnual on-site, SENASA-accredited
Residue testingNoneRequired for exportRequired
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • ≥95% organic ingredients per Brazilian Organic Law 10.831/2003.
  • Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC).
  • Two valid pathways: third-party certification OR a peer-reviewed OPAC system.
  • Compliance with Argentine Law 25.127.
  • Annual on-site inspection by SENASA-accredited certifier.
  • Recognised as equivalent to EU + USDA organic under bilateral agreements.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).
  • Domestic recognition only — exports use the buyer's national mark (USDA, EU Leaf) under equivalence.

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