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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Soil Association Organic United Kingdom · Tier 2 Trusted	Bio-Siegel (Germany) Germany · Tier 1 Gold	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The UK's largest organic certifier. Standards are stricter than the UK government's baseline (which still mirrors EU 2018/848 post-Brexit). Recognised by the EU and USA under equivalence.	Germany's national organic mark, owned by the Federal Ministry of Food and Agriculture. Sits alongside the EU Leaf on most German organic packaging since 2001. Same standard as the EU Leaf — Bio-Siegel is the brand consumers recognise.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Several categories	Several categories	Food	Food
Established	—	1946	2001	1985
Inspection	None	Annual on-site, UKAS-accredited	Annual on-site by EU-accredited German control body	Annual on-site by KRAV-accredited certifier
Residue testing	None	Risk-based	Risk-based	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Stricter-than-baseline organic standards across food, textiles, cosmetics, and farming. Annual on-site inspection. Animal welfare standards (outdoor access, lower stocking density).	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited German certifier.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Logo is trademarked — not a free-licence mark.	Same standard as the EU Leaf — not stricter.	Mark is trademark-protected.

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