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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Soil Association Organic logo
Soil Association Organic
United Kingdom · Tier 2 Trusted
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The UK's largest organic certifier. Standards are stricter than the UK government's baseline (which still mirrors EU 2018/848 post-Brexit). Recognised by the EU and USA under equivalence.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.
ScopeSeveral categoriesSeveral categoriesSeveral categories
Established—19461992
InspectionNoneAnnual on-site, UKAS-accreditedAnnual audit by national Ecolabel competent body
Residue testingNoneRisk-basedPer-category limits
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Stricter-than-baseline organic standards across food, textiles, cosmetics, and farming.
  • Annual on-site inspection.
  • Animal welfare standards (outdoor access, lower stocking density).
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Logo is trademarked — not a free-licence mark.
  • Doesn't apply to food. Doesn't mean organic.

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