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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Soil Association Organic logo
Soil Association Organic
United Kingdom · Tier 2 Trusted
Luomu (Finland) logo
Luomu (Finland)
Finland · Tier 2 Trusted
KRAV (Sweden) logo
KRAV (Sweden)
Sweden · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The UK's largest organic certifier. Standards are stricter than the UK government's baseline (which still mirrors EU 2018/848 post-Brexit). Recognised by the EU and USA under equivalence.Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
ScopeSeveral categoriesSeveral categoriesFoodFood
Established—194619951985
InspectionNoneAnnual on-site, UKAS-accreditedAnnual on-site by Finnish Food AuthorityAnnual on-site by KRAV-accredited certifier
Residue testingNoneRisk-basedRequiredRequired
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Stricter-than-baseline organic standards across food, textiles, cosmetics, and farming.
  • Annual on-site inspection.
  • Animal welfare standards (outdoor access, lower stocking density).
  • EU baseline organic (Finnish supply chains end-to-end).
  • Annual on-site inspection by the Finnish Food Authority.
  • EU baseline organic PLUS Swedish-specific welfare and climate add-ons.
  • Annual on-site inspection.
  • Climate footprint accounting on KRAV-certified farms.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Logo is trademarked — not a free-licence mark.
  • The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.
  • Mark is trademark-protected.

Choose up to 4 (4 chosen)

That's four — remove one to add another.

  • ACO
  • Bio-Siegel
  • BioGro
  • Canada Organic
  • China Organic
  • EU Leaf
  • India Organic
  • JAS
  • Korea Organic
  • Ø-mærket
  • Orgánico Argentina
  • Orgánico SAGARPA
  • SisOrg
  • Tún
  • USDA Organic
  • AB France
  • Bio Suisse
  • Bioland
  • COSMOS
  • Debio
  • Demeter
  • Ecocert
  • Fair for Life
  • GOTS
  • IBD
  • IFOAM
  • Kilimohai
  • KRAV
  • Luomu
  • NASAA
  • NATRUE
  • Naturland
  • OEKO-TEX Organic Cotton
  • ROC
  • Soil Association
  • EU Ecolabel
  • Fairtrade
  • Non-GMO Project
  • Nordic Swan
  • OEKO-TEX 100
  • Rainforest Alliance
  • 'Natural'

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Compare certifications · Organic.is