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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Soil Association Organic logo
Soil Association Organic
United Kingdom · Tier 2 Trusted
Naturland logo
Naturland
Germany · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The UK's largest organic certifier. Standards are stricter than the UK government's baseline (which still mirrors EU 2018/848 post-Brexit). Recognised by the EU and USA under equivalence.A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.
ScopeSeveral categoriesSeveral categoriesSeveral categories
Established—19461982
InspectionNoneAnnual on-site, UKAS-accreditedAnnual on-site by Naturland-accredited inspectors
Residue testingNoneRisk-basedRequired
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Stricter-than-baseline organic standards across food, textiles, cosmetics, and farming.
  • Annual on-site inspection.
  • Animal welfare standards (outdoor access, lower stocking density).
  • Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards).
  • Annual on-site inspection.
  • Fair-pricing requirements for member farmers.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Logo is trademarked — not a free-licence mark.
  • Membership-based — only farms that join the Naturland association can use the mark.

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