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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Soil Association Organic logo
Soil Association Organic
United Kingdom · Tier 2 Trusted
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The UK's largest organic certifier. Standards are stricter than the UK government's baseline (which still mirrors EU 2018/848 post-Brexit). Recognised by the EU and USA under equivalence.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.
ScopeSeveral categoriesSeveral categoriesFood
Established—19462010
InspectionNoneAnnual on-site, UKAS-accreditedAnnual third-party audit + lab testing
Residue testingNoneRisk-basedGMO testing only (not pesticide)
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Stricter-than-baseline organic standards across food, textiles, cosmetics, and farming.
  • Annual on-site inspection.
  • Animal welfare standards (outdoor access, lower stocking density).
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Logo is trademarked — not a free-licence mark.
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.

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