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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Tún (Iceland) logo
Tún (Iceland)
Iceland · Tier 1 Gold
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Vottunarstofan Tún is Iceland's only accredited organic certifier. Accredited by MAST (Matvælastofnun) under the EU 2018/848-equivalent Icelandic standard, so a Tún-certified product is also recognised as EU-organic.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.
ScopeSeveral categoriesFoodSeveral categories
Established—19941992
InspectionNoneAnnual on-site, MAST-accreditedAnnual audit by national Ecolabel competent body
Residue testingNoneRequired for at-risk operationsPer-category limits
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • ≥95% organic ingredients per EU rules.
  • No synthetic pesticides, no GMOs.
  • Annual on-site inspection.
  • Animal welfare standards (outdoor / pasture access, geothermally-warmed greenhouse compatibility for vegetables).
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • There aren't many Tún-certified operations (~120–160) — coverage in the Icelandic market is narrower than in the EU mainland.
  • Doesn't apply to food. Doesn't mean organic.

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