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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Tún (Iceland) Iceland · Tier 1 Gold	EU Ecolabel (Flower) European Union · Tier 3 Specialty	Korea Organic South Korea · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Vottunarstofan Tún is Iceland's only accredited organic certifier. Accredited by MAST (Matvælastofnun) under the EU 2018/848-equivalent Icelandic standard, so a Tún-certified product is also recognised as EU-organic.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.	South Korea's national organic mark under MAFRA (Ministry of Agriculture, Food and Rural Affairs). Required on any food sold as 유기농 in Korea.
Scope	Several categories	Food	Several categories	Food
Established	—	1994	1992	2001
Inspection	None	Annual on-site, MAST-accredited	Annual audit by national Ecolabel competent body	Annual on-site by MAFRA-accredited certifier
Residue testing	None	Required for at-risk operations	Per-category limits	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients per EU rules. No synthetic pesticides, no GMOs. Annual on-site inspection. Animal welfare standards (outdoor / pasture access, geothermally-warmed greenhouse compatibility for vegetables).	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.	≥95% organic ingredients. No synthetic pesticides, no GMOs. Annual on-site inspection by a MAFRA-accredited certifier.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	There aren't many Tún-certified operations (~120–160) — coverage in the Icelandic market is narrower than in the EU mainland.	Doesn't apply to food. Doesn't mean organic.	Cosmetics and textiles are covered under separate Korean schemes, not this mark.

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