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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Tún (Iceland) Iceland · Tier 1 Gold	Fair for Life Global · Tier 2 Trusted	EU Ecolabel (Flower) European Union · Tier 3 Specialty
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Vottunarstofan Tún is Iceland's only accredited organic certifier. Accredited by MAST (Matvælastofnun) under the EU 2018/848-equivalent Icelandic standard, so a Tún-certified product is also recognised as EU-organic.	Combined organic + fair-trade + social-responsibility certification. Issued by Ecocert (originally developed by IMOswiss). Stricter than baseline Fairtrade on labour conditions; often paired with an organic mark on the same product.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.
Scope	Several categories	Food	Several categories	Several categories
Established	—	1994	2006	1992
Inspection	None	Annual on-site, MAST-accredited	Annual on-site, Ecocert-administered	Annual audit by national Ecolabel competent body
Residue testing	None	Required for at-risk operations	Risk-based	Per-category limits
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients per EU rules. No synthetic pesticides, no GMOs. Annual on-site inspection. Animal welfare standards (outdoor / pasture access, geothermally-warmed greenhouse compatibility for vegetables).	Fair pricing for producers. Compliance with ILO core conventions on labour rights, no forced or child labour. Environmental criteria including organic-or-equivalent farming practices. Annual on-site audit by Ecocert.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	There aren't many Tún-certified operations (~120–160) — coverage in the Icelandic market is narrower than in the EU mainland.	Doesn't itself mean organic — pair with an organic mark for the full picture.	Doesn't apply to food. Doesn't mean organic.

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