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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Tún (Iceland) Iceland · Tier 1 Gold	Non-GMO Project Verified United States · Tier 3 Specialty	JAS Organic Japan · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Vottunarstofan Tún is Iceland's only accredited organic certifier. Accredited by MAST (Matvælastofnun) under the EU 2018/848-equivalent Icelandic standard, so a Tún-certified product is also recognised as EU-organic.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.
Scope	Several categories	Food	Food	Food
Established	—	1994	2010	2001
Inspection	None	Annual on-site, MAST-accredited	Annual third-party audit + lab testing	Annual on-site by MAFF-registered certifier
Residue testing	None	Required for at-risk operations	GMO testing only (not pesticide)	Required for high-risk operations
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients per EU rules. No synthetic pesticides, no GMOs. Annual on-site inspection. Animal welfare standards (outdoor / pasture access, geothermally-warmed greenhouse compatibility for vegetables).	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	There aren't many Tún-certified operations (~120–160) — coverage in the Icelandic market is narrower than in the EU mainland.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.

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